![]() The publisher vociferously denies the rumor it previously refused to comment on (this almost never happens).This pattern is so incredibly common that it was actually noteworthy when EA apparently added a fifth step to the pattern for a recent rumor regarding the Dead Space series: ![]() Outlet publishes the story, and it spreads throughout the Internet.The publisher or developer says, "We don't comment on rumor and speculation.".Outlet reaches out to the company's public relations to get a comment on the rumor (this step is technically optional, but it happens more often than not these days).Outlet gets a tip from a source who wishes to remain anonymous. ![]() In the video game industry, there are four basic steps to rumors leaking out before an official announcement by a developer or publisher:
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